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By Allison Lampert

LAS VEGAS, Oct 22 (Reuters) - At the world's greatest market program in Las Vegas luxury jets are tempting purchasers with their smooth shapes, plush cabins - and increasingly, their usage of alternative fuels.

Fuel producers and jetmakers are keen to display novel types of aviation fuel deemed less hazardous to the climate, from utilized cooking oil to the distinctly less attractive meat waste.

Business jet operators, like airlines, have bowed to ecological pressure on air travel and dedicated to cutting in half carbon emissions by 2050 compared with 2005.

Their hope is that adopting eco-friendly fuel to curb emissions could make company jets more appealing to ecologically conscious buyers - particularly corporations dealing with questions over sustainability from shareholders or green campaign groups.

The availability of less contaminating private jets could likewise spare the abundant and popular the negative promotion experienced by Britain's Prince Harry and his spouse Meghan over a current personal jet trip to southern France.

Five Gulfstream jets on screen in Las Vegas are utilizing California-produced fuel from inedible beef tallow.

The most current waste-based fuels include "fats, grease and oils that are byproducts of the food market," said Bryan Sherbacow, primary business officer of Boston-based biofuel producer World Energy, which produces fuel from meat waste utilized by Gulfstream.

"All of our item is inedible."

Some of the other 79 aircraft on display screen are anticipated to be powered by 150,000 gallons of other sustainable fuel mixes expected to be pumped at the program.

FLIGHT SHAMING

Private jets represent less than 0.1% of overall annual carbon emissions globally, however can produce, usually, as much as 20 times more carbon emissions per guest mile than jetliners, according to the London-based personal charter company Victor.

Prince Harry has safeguarded his occasional use of private jets to guarantee his family's security, and has said that on the uncommon celebrations he does not fly commercially he offsets his emissions.

But planemakers state occurrences such as the furore over his travel plan have actually included fresh obstacles for an industry already making every effort to validate its contribution to cutting business expenses.

"Incidents of flight shaming involving the use of personal jets are unfortunate when you think about that our market has delivered fuel efficiency enhancements of 40% over the past 40 years," said Bombardier Aviation President David Coleal.

Bombardier thinks increased sustainable fuel use will assist the market make inroads with corporations and wealthy purchasers. According to industry information, billionaires just have a 19% service jet ownership rate.

But even an image remodeling - with jets sporting sticker labels like "this aircraft flies on sustainable fuels" and organisers adding alternative fuel pumps for going to airplanes - is not likely to please all critics at the Oct 22-24 high-end jet occasion.

Environmentalists and some experts stay hesitant that biojetfuels, typically mixed 50-50 with kerosene, will make a considerable effect on public perceptions about luxury travel.

"No amount of Jatropha or Brazil-nut fuel can make business jets look eco-friendly," stated air travel analyst Richard Aboulafia.

Demand from business jet operators for eco-friendly fuels now far exceeds supply and their interest might drive future production, Sherbacow said.

World Energy, which produces 40 million gallons of biofuel at its California plant, could expand production as much as 150 million gallons by 2022.

Corporate charter companies and consultants are also seeing more interest from clients who wish to buy carbon credits to offset emissions from their flights.

Brian Proctor, CEO of Mente Group, a U.S. consultancy, said emissions played a role in a corporate jet usage study his business recently finished for a Fortune 500 business.

"At the end of the day, I believe that cost, expense per hour, range, speed and efficiency, that's still the (sales) driver. But I think people are becoming more familiar with the sustainability of operations and how it affects the world." (Reporting By Allison Lampert, Editing by Tim Hepher and Hudson)